From Marcel Merz
, at 05. January 2011 13:49
Maison M. Chapoutier – announced today its new collaboration with VitaBella, the communication agency specialized in the world of Fine Wines. Since 1st January 2011, VitaBella is in charge of all missions relating to the national and international communication of Maison Chapoutier. Taking a step forward in the communication strategy of the company, Michel Chapoutier is particularly interested in boosting the international aspect.
“We need to be proactive and communicate more. Today Maison Chapoutier needs to follow a strong communication strategy in order to succeed in its future initiatives” underlined Michel Chapoutier. “And we have numerous projects including the launch of the new wine Marius by Michel Chapoutier, our Australian wines, the Chapoutier en-Primeurs campaign and the new range of wines from Alsace. This year 2011 will be definitely marked by a dynamic communication!”
A Communication Agency specialized in the world of Luxury Wines, VitaBella advises many prestigious wine estates such as Château Gruaud Larose, Antinori and Domaine Georges Vernay. Since 2003, Champagne houses and Wine estates have collaborated with VitaBella. Its founder, Guillaume Jourdan, has helped more than 50 international wine estates to develop brand awareness and improve brand image in order to « take them to the Next Level».
About Maison M. Chapoutier:
An estate that nurtures its vineyards with the greatest respect for natural balance and terroir since 1808. The family motto “Fac & Spera” – do and hope – sums up the humility and daring it takes to make these rare wines. The Single Vineyards come from plots planted with old vines. They are the emblem of M. Chapoutier’s Philosophy. The winegrower lets the soil express itself, without intervention, to offer the best snapshot of the terroir (conjunction between the soil, the climate – which gives the vintage – and the know-how coming from Tradition). Here Biodynamic Farming is really meaningful.
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