WineBusinessInternational: Wine in Two Words

Passfoto_zoom3_icon de Franz AreggerPremium_small, le 06. mars 2011 06:21

By ERIC ASIMOV – I’M not one to go overboard in describing the myriad aromas and flavors in a glass of wine. In fact, most of the gaudy descriptions found in tasting notes will not help a whit to understand the character of a bottle of wine or to anticipate the experience of drinking it.

While it may seem heretical to say, the more specific the description of a wine, the less useful information is actually transmitted. See for yourself. All you have to do is compare two reviewers’ notes for a single bottle: one critic’s ripe raspberry, white pepper and huckleberry is another’s sweet-and-sour cherries and spice box. What’s the solution? Well, if you feel the urgent need to know precisely what a wine is going to taste like before you sniff and swallow, forget it. Experience will give you a general idea, but fixating on exactitude is a fool’s errand. Two bottles of the same wine can taste different depending on when, where and with whom you open them.

Besides, the aromas and flavors of good wines can evolve over the course of 20 minutes in a glass. Perhaps they can be captured momentarily like fireflies in a child’s hands, yet reach for them again a minute later and — whiff! — they’re somewhere else.

But the general character of a wine: now, that’s another matter. A brief depiction of the salient overall features of a wine, like its weight, texture and the broad nature of its aromas and flavors, can be far more helpful in determining whether you will like that bottle than a thousand points of detail. In fact, consumers could be helped immeasurably if the entire lexicon of wine descriptors were boiled down to two words: sweet or savory.

These two simple words suggest the basic divide of all wines, the two grand categories that explain more about the essence of any bottle than the most florid, detailed analogies ever could. Just as important, thinking of wine in this more streamlined fashion is an efficient method for clarifying your own preferences.

First, though, let’s define our terms, beginning with sweet, one of the more alarming words to American wine drinkers. Alarming? Naturally. For years, the cliché in the wine trade has been, “Americans talk dry but drink sweet.” Some of the most popular American wines, like Kendall-Jackson Vintner Select chardonnay, are made with unannounced residual sugar in them.

But when I use the word sweet, I’m thinking not only of actual sugar in the wine, but also (more often) of the impression of sweetness. This impression can be provided by dominant fruit flavors and high concentrations of glycerol, a product of fermentation that is heavy, oily and slightly sweet.

Zinfandel, for example, is usually dry, but I would categorize it as sweet because of its intense fruitiness. I would also include plush, opulent California pinot noirs, many Châteauneuf-du-Papes from the ripe 2007 vintage, Côtes du Rhône from the 2009 vintage, Amarones and a number of Spanish (...)


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