de Nadia Schmidli
, le 27. septembre 2011 08:24
Matteo Lunelli in the position of chairman is the new leader of the family run Cantine Ferrari in Trento, Italy’s number one producer of metodo classico sparkling wines. Now 37 years old, Matteo started working at the company in 2003 after 5 years’ experience at Goldman Sachs in New York, Zurich and London. He succeeds his uncle, Gino Lunelli, who has been appointed honorary chairman.
Gino started at the company in 1958, 6 years after his father, Bruno Lunelli, took over the winery founded in 1902 by Giulio Ferrari. Since then Ferrari’s history has been closely linked to that of the Lunelli family and Gino, together with his brothers Franco and Mauro, have made it an extraordinarily successful enterprise. In fact, the Lunelli brothers have made Ferrari the Italian bubbles par excellence, which, owing to its undeniable quality, is present in the very best restaurants and at the most important toasts at official receptions, sporting and show business events. On top of it they have increased annual production from 30,000 to over 4 million bottles.
The transition of the chairmen concludes the handing over of management of the Cantine Ferrari to the third generation of the Lunelli family. The new chairman Matteo is assisted by his cousins: Marcello, the oenologist and head of production, Camilla, head of communication, and Alessandro, head of the technical area and planning. Guido Pianaroli is confirmed as CEO.
“Our motto,” states Matteo Lunelli, “is to innovate in observance of tradition, or rather, meeting the challenges and opportunities of a market which is in continual evolution while staying faithful to the principles that have made Ferrari’s history: the search for excellence in every detail, allegiance to the Trentino territory and the metodo classico as well as control of the whole production chain from the land to the table”.
The challenge facing the new management will be to increase the company’s presence abroad, as a symbol of Italian art of living while at the same time maintaining its leading role within Italy. To this end, a great focus will be given to gourmet restaurants, which have always been Ferrari’s preferred ambassadors, thanks to prestigious partnerships such as those with Relais&Chateaux and the Jeunes Restaurateurs d’Europe. A very elegant advertising campaign has also been developed and will be launched in a few countries. Finally important collaborations are being implemented with other famous “made-in-Italy” brands covering sectors as diverse as fashion and design in order to leverage the synergies in the promotion of Italian style worldwide.
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