de Marcel Merz, le 21. janvier 2011 10:31
By: just-drinks.com editorial team - California’s Wine Institute is to launch a global branding campaign featuring a new “California Wines” logo in an effort to boost exports. The Discover California Wines campaign will use images of well-known landmarks, rural vistas and seasonal cuisine that are linked to the region to promote the wines. It will also focus on sustainability.
de Sigi Hiss, le 21. janvier 2011 10:31
Frau Bürkle (25) wohnt im Rheingau und arbeitet hauptberuflich im Kompetenzzentrum Weinmarkt und Weinmarketing des Dienstleistungszentrums Rheinhessen-Nahe-Hunsrück in Oppenheim. Sie ist dort im Projektmanagement tätig und betreut verschiedenste Marketingprojekte in Rheinland-Pfalz.
de Marcel Merz, le 21. janvier 2011 10:31
by Jim Budd- Wine investment company director Benedict Moruthoane has been jailed for 7.5 years for fraud.
Moruthoane, who set up and ran Templar Vintners Ltd, was sentenced at St Albans Crown Court on 5 January after a two-month trial.
The fraud related to two wine investment companies: Templar Vintners Ltd and International Wine Commodities Ltd. Moruthoane was a director of IWC, but not a director of Templar Vintners.
Despite taking nearly £200,000 from investors neither company bought any wine to back investments.
IWC took some £800,000 from investors and Templar Vintners £100,000.
Hertfordshire police
de Nadia Schmidli, le 21. janvier 2011 10:31
by Jim Budd- Bordeaux merchant 1855.com, which is being sued for failure to deliver paid-for wines, says its problems are due to the general economic downturn. The chief operating officer of 1855.com has praised clients – whom he has charged not only for the wine but also delivery and tax – for their patience while his company ‘unlocks’ wines from suppliers.
de Nadia Schmidli, le 21. janvier 2011 10:31
By: Jeremy Cunnington and Spiros Malandrakis at Euromonitor International
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| Euromonitor International considers the year ahead |
In part three of our preview of 2011, Euromonitor International tries hard – very hard – to find areas of optimism for the world’s wine companies.
Key trends – From New World wine to a new world for wine
Simplification initiatives, new media campaigns, eco spin and millennial targeting will continue to reshape the wine market. From the introduction of PET bottles to Facebook, Twitter and iPhone applications, and from organic offerings to specialist forums, the democratisation of wine will be key to retaining and expanding audiences. At the same time, the eventual sophistication of consumers will translate into a more critical revisiting of the supermarket aisle and ubiquitous, special offer-orientated propositions.
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